No Vaccine = Not Going

This is from an detailed look at virtual events:

Virtual Events: What We’ve Learned – The first of a series of articles for producers of virtual events and those considering participating as an exhibitor/sponsor in a media company’s virtual event.

“Nearly 70% said they won’t attend an in-person event through the first half of 2021, according to MarTech Today’s Event Participation Index, which measures marketers’ attitudes toward attending in-person and virtual events.”

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