Highlights of 18 ROI-Focused Benefits to Webinars
1 – Customer lead generation and conversion: by gathering qualified leads through registration and curation achieves faster conversion rates. Tap on image for 2-minute video.
2 – Enhance and grow Linkedin presence and reach.
3 – With SEO search and Answer Engine Optimization (AEO) AI platforms searching Linkedin posts accelerates webinar exposure and awareness.
4 – Thought Leadership: positions company leadership as industry leaders.
5 – Vast cost savings by eliminating travel and admin costs.
6 – Global access for a global audience.
7 – Long-term archive shelf-life – the majority do not attend live but view months and even years later providing sales revenue value.
8 – Increased value for realtime attendance customer insights from Q&A, chat, and polls.
9 – Content development – webinar recordings can be developed into blog posts, social media posts, integrated with other videos, used in advertising and ondemand training materials.
10 – Fast and immediate training to internal and external partners with live Q&A to guide future blended training development.
11 – Data and Analytics – details on attendance, engagement, and viewing behavior help plan for future webinars.
12 – Webinars can be used for hardware and software deep-dive demonstrations and post sale training for staff and channel partners.
13 – Strategic planning – webinars to select groups and qualified buyers and customers can guide the company to better product features and fewer mistakes.
14 – Customer retention by expanding webinars with digital showrooms together to existing and prospective customers.
15 – Recruiting – hiring – demonstrate transparency, processes and company culture to prospective talent.
16 – Staff Onboarding – faster, easier and with consistent quality of messaging.
17 – Town Halls – engage with onsite and hybrid workers bring corporate culture to all.
18 – Crisis comms resulting from outages, cyber attacks and disasters to engage with realtime indepth meetings, for press, analysts, customers and partners.
Here are some real results from a webinar written and produced for Microsoft.
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