Boost Business by Building Better “Thought Leadership”
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In the beginning and even more today, there is a critical need for “thought leadership” content and here are some options for building thought leadership content stage of the customer life cycle.
Then, it is important to apply “personas” to each content form to address the needs and concerns of each decision-maker as you will never know all the people involved in the decision process, you still must sell all of them, therefore it is critical to build content specifically for each of them. This has proven to “shorten the sales cycle” as a “confused mind always saws no.”
Here is a more indepth article on this vital subject. Then to apply these content types and personas to the website as well as promote this content continuously via search and social media. Depending on the need for a new, refresh or integration with client website, tap your favorite web designer or we can find you one along with Tom can accelerate your market and sales performance.
Tom has proven content-product marketing development and delivery skills looking to provide or supplement your content, influencer marketing, training (highest scores ever), channel marketing/development and product marketing areas. He has written thought leadership for IBM, PWc, Dell, Qualcomm, AT&T, Tata Communications, Telefonica, Intel, Commvault, CenturyLink, Ericsson and many others on topics such as internet of things IoT, industrial internet of things IIoT, internet of medical things IoMT, collaboration, chat, IM, chatbots, 5G and other kinds of wireless, DRaaS-disaster recovery as a service, cloud, private cloud, multi-cloud, green cloud, pandemic tech, disaster recovery, unified communications UCasS, platform as a service PaaS, SaaS, CPaaS, CCaaS, artificial intelligence AI, applications programming interfaces (APIs), digital supply chains, digital transformation, cellular IOT, industrial IoT, cybersecurity, telecommuting, teleworking, virtual events, agile DevOps, intelligence buildings, teleconferencing, conferencing, presence, wireless, enterprise resource planning ERP, blockchain, fintech, smart grid, mobile and many other topics.
Tom likes not to just be a strategy partner/leader but also guide “thought leadership” with C-level presentations, strategic customer assessments, channel partner sales development, MSP-managed service partners, crisis management, social media (managing accounts with 310K Twitter followers and 75K on Linkedin) webinars, SEO/SEM, executive seminars and technical/sales training and other areas.
Links to webinars and multi-session virtual event solutions available:
– AI Market/Business Validation
– Building Strategic Customer Assessments
– Marketing Data Driving You to Distraction
– Top 10 Critical Concepts in Crisis Management Communications Webinar
– Stop Business IP Espionage and Sabotage Executive Webinar Building a CIA Update
– Overview of Digital Meeting Technology Professional Certification
– HOT Customer Case Studies: examples Wind, Photovoltaic and Beer Mash-Powered UC, Idaho Department of Labor (IDL) Saving Hundreds of Thousands While Improving Citizen Services, Getting the Channel on the Same Page
Videos and Script Writing: YouTube videos SD-WAN, AI, Virtual Meetings, Enterprise Sales Training with other one-minute videos are also available including 5 Ways to Build Visitor Engagement Virtually, Live and Virtual Musical Festivals, Sporting Events, Rodeos, Theatre and more
HOT Video and Podcast Interviews: application for interviews with executives, partners, customers, press, analysts plus Build Your Own Business News Network – contact for demo
HOT Training – Virtual-Digital Professional Sales Training – virtual presentation professional certification, Smart Grid courses and too many others to list here
Articles, Books and Posts:
Linkedin – 300 articles – lets connect https://bit.ly/2XcOfdS
TelecomReseller – 1,000 posts
Books – one example – third book on Artificial Intelligence AI
Linkedin Groups: (plus Linked advertising experience)
Tom’s Linkedin Profile with 13K followers – https://www.linkedin.com/in/techtionary/
Linkedin Group with 17.2K members: Virtual Enterprise Video Streaming Virtual Hybrid Digital Events Sales eCommerce | Podcasts |
Linkedin Group with 2K members: Virtual Meetings | Virtual Events | Virtual Travel | Virtual Music | Video Streaming | Podcasts
Linkedin group with 1.4K members: AI User Forum | Artificial Intelligence | Machine Learning | Expert Systems
SaaS Video Streaming: Events Platform Development – “Netflix for Business” video streaming, video meetings webinars, podcasting, content management, social media and newsfeed platform is also available, click here for detailed PowerPoint presentation.
There are other custom services, please contact if your need is not listed here.
Recommendations and references:
“Tom is an extraordinary market-strategy consultant. I have worked with Tom on projects for Fortune 100 and other companies. He has consistently delivered strategic insights as well as in-depth market, product and technology perceptions and actionable client results – on-time and on-budget. He is also visionary, understanding what the client needs now and in 5-10 years. I strongly recommend him for strategic planning, vision studies, learning/educational product positioning and other areas.
“I hold Tom Cross in high regards. We’ve developed an authentic, trusted relationship. He’s a transformational, Industry leading social branding marketing-technology SME and CXO Strategic Leadership. Highly respected, liked amongst his peers, innovative collaborator, delivers insightful thought leadership at the enterprise level with a humble CXO, ‘Paying IT Forward type of Mindset.’ Always willing to connect, share with his other CXO/Network peers and a complex problem solver, valued “Critical Thinker.”
“Tom provided UCX with a multiple-award winning video streaming solution, virtual events, newsfeed, social media and content management solution. He has provided UCX with innovative new features including voice to text transcription, integration with other video streaming solutions and professional development training solutions for the new virtual-first digital only business world. He is determined, works hard, is an avid and creative marcom content developer and is ondemand anytime to help with professional guidance. He thinks beyond but acts now to get projects done ontime and on budget. He is an extraordinary thought leader, writer and innovator and highly recommend him for channel sales, content leadership, marcom strategy and professional services.”
“Tom and I developed and delivered more than a dozen virtual webinars on social media, virtual selling and marketing strategies. Tom is an excellent course designer, developer and importantly has great delivery and virtual presentation skills. I would highly recommend him for any virtual presentations including investor pitch, virtual selling, virtual events professional as well as highly technical subjects including AI. His book on AI – MindMeld has been called the best book on AI yet written. He can really help you be the best. Tom Cross is seriously one of the great thought leaders of our era. Having written more than 1,000 articles on the widest range of technology, applications and business leadership, he has helped 100s of companies accelerate their performance and succeed in their pursuits. He is a superb strategist and thinker with the ability to design and deliver on marketing, product development and channel management. I also strong recommend him for his work ethic and leadership skills.”
“Becoming a global social media influencer and thought leader in the technology industry demands a rare mix of communication and marketing expertise combined with broad and deep technical experience. Tom is a thought leader in both B2B IT and B2C application solutions. He has content development and delivery skills across a wide range of technologies including AI, social media, social selling, mobile apps, IoT, IoMT, network security, blockchain, machine learning and quantum computing. He has a unique ability to translate complicated technologies and opportunities into actionable insights for business leaders from the C-level to the floor-level. If you need help generating and communicating compelling stories about your technology products and services, I recommend you contact Tom. He will challenge you to think differently and act differently in how you communicate the value of your solutions to customers, partners and markets.”