Top-10 Ideas on How Videos Accelerate SDR Efforts.
Top-10 Ideas on How Videos Accelerate SDR Efforts.
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1 – Videos can be of any form from short form to feature length
with new two-minute videos available even the same day.
2 – Quick sales videos help SDRs with “just-enough just-in-time” content,
bridging hiring gaps in sales staffing needs and turnover,
along with training helping newbies get up to speed faster,
and top performers accelerate even more,
providing consistent customer messaging 7×24.
3 – Videos can be used across all channels from email, texting, social media,
along with company and partner websites, social media, newsletters, kiosks and emerging tech.
4 – Videos can focus on complex business benefits such as:
– Lowering costs – reducing overhead, labor and technology costs.
– Simplifying operations – such as process automation or supply chain logistics.
– Complex regulatory compliance issues.
– New product announcements, recalls and customer issues.
5 – Videos can be produced for every possible customer “use case”.
6 – Videos can be customized for every conceivable decision-maker.
for every conceivable buyer “persona” from flower shop to global logistic player.
Realize that the person you are talking – communicating with is not likely the decision-maker.
As you will never ever know “everyone” who is involved in the decision-making process.
Videos for the CEO to front-line, from first contact to customer services.
7 – Videos can be produced for WIIFM – “what’s in it for me” buyer needs, not just wants.
Videos can show how “each person” will benefit as they may be the real decision-maker.
and videos address support for special ADA audiences.
8 – Add new videos to keep content fresh daily and weekly and then refreshed like “fresh bread”.
9 – Add strategic videos on global economic “climate” to build thought leadership,
along current business topics like “how interest rates will impact” customers.
10 – Videos are proven to accelerate sales closing with effective CTA-call to actions.
To get started email cross@gocross.com