Top 10 Critical Concepts in Crisis Management Communications

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1 – Communications – in Crisis Management. Start with listening on all issues such as global politics, emerging trends, Industry outlook, customer studies,, competitive insights, and all social media.

2 – Context – in Crisis Management. Build a heat or spaghetti weather map for competitors, startups, industry trends, global issues, even restaurant reviews, anything that could impact your business.

3 – Contact – in Crisis Management The new social CEO – reports of CEOs spending more than 50% of their time, articulating and defending themselves and the company on public policy issues. They thought they had lobbyists, but they are themselves, the chief lobbyist.

4 – Collaboration – in Crisis Management Communications. Have a crisis content “curator”. who listens to other “thought leaders” not just social media. Talk to real people to get their really personal opinions. Expand your scope to Special Audiences – Industry Groups. Expand your networking via creating your own thought leadership and “influencer” communications network on Linkedin. Always remember “Your Network is Your Networth.”

5 – Connections – in Crisis Management Communications. Realize your management is the most significant cause for crisis mismanagement.

6 – Consistency in Crisis Management. You cannot predict competitive, hack attacks and crisis events, advances in tech or anything else, nor react to them, you can only direct customers to your content and thought leadership.

7 – Channels – in Crisis Management Communications. Today you must be a social media “thought leader”  but remember, you will be the target faster than you can read these words. If you can’t respond in 5 minutes 7×24 then delete all your accounts. Build a crisis-ready website hidden until event.

8 – Compliance – in Crisis Management. Compliance is just one puzzle piece but central to other issues.

9 – Cynchronicity- in Crisis Management “It takes 20 years to build a reputation and less than 5 minutes to ruin it. “If you think about that, you will do things differently.” from Warren Buffett

10 – Customers – in Crisis Management. Any kind of crisis can”kill the bottom-line.” Next Steps – Build an Ultra Crisis Intelligence system now, as it’s an art, not just a science as being prepared takes time

and you need to be ready now !

Email cross@gocross.com or call 303-594-1694 to get an indepth presentation and guidance.